|Blog Affordances, use of media
|A creative title that attracts interest, assignment and related media embedded, relevant and extra information provided via contextualized hyperlinks
|Original title, assignment media embedded, some hyperlinks present and contextual
|Title paraphrases assignment, media is linked; none to a minimal use of hyperlinks; most hyperlinks via URL
|The narration of Idea and Storytelling Elements
|Inspiration, influences, and evolution of idea narrated, linked to related concepts; connected to larger ideas or works included; strong connection of storytelling elements
|Inspiration for the idea described as well as how it evolved; connection cited to storytelling elements.
|Singular source of the idea described; Storytelling elements not clear.
|Media Created for Assignment
|Media created is a novel or even opposite interpretation of assignment, justified in the write-up, shows experimentation with special features/techniques of tools; fine attention to media assemblage, graphic details, transitions, sound levels (where appropriate).
|Media created uses a creative interpretation or unexpected view of assignment, shows experimentation with features of tools; Media assemblage shows effort to blend together.
|Media created satisfies literal interpretation of assignment, makes use of basic features of tools. Media assemblage is linear, cut, and paste.
|The narration of Creative Process
|Techniques and methods are explained in sufficient form to help someone else do a similar assignment, explained as narrative steps, with supporting screenshots or screencasts. Sources of external media cited by name and URL.
|Specific techniques listed as a narrative with screenshots. Sources of external media cited by URL.
|Lists name of tools used, brief text summary of steps. General sources of external media used listed