|Blog Affordances, use of media
||Creative title that attracts interest, assignment and related media embedded, relevant and extra information provided via contextualized hyperlinks
||Original title, assignment media embedded, some hyperlinks present and contextual
||Title paraphrases assignment, media is linked; none to minimal use of hyperlinks; most hyperlinks via URL
|Narration of Idea and Storytelling Elements
||Inspiration, influences and evolution of idea narrated, linked to related concepts; connected to larger ideas or works included; strong connection of storytelling elements
||Inspiration for the idea described as well as how it evolved; connection cited to storytelling elements.
||Singular source of idea described; Storytelling elements not clear.
|Media Created for Assignment
||Media created is a novel or even opposite interpretation of assignment, justified in write up, shows experimentation with special features/techniques of tools; fine attention to media assemblage, graphic details, transitions, sound levels (where appropriate).
||Media created uses a creative interpretation or unexpected view of assignment, shows experimentation with features of tools; Media assemblage shows effort to blend together.
||Media created satisfies literal interpretation of assignment, makes use of basic features of tools. Media assemblage is linear, cut and paste.
|Narration of Creative Process
||Techniques and methods are explained in sufficient form to help someone else do a similar assignment, explained as narrative steps, with supporting screenshots or screencasts. Sources of external media cited by name and URL.
||Specific techniques listed as narrative with screenshots. Sources of external media cited by URL.
||Lists name of tools used, brief text summary of steps. General sources of external media used listed